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Originally Posted by MouseWife
I haven't seen this but I think that it is just a way to show you, like CP said, their products that are comparable to what you've recently purchased but their brands. You would get the discount anyways if you didn't scan, I am pretty sure. Look around at other items, you'll notice club card discounts.
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The items are always ones that do not have posted club-card discounts. You get a discount off the marked price.