Whole Foods is more "granola" with a lots of organic produce and bulk foods.
Bristol Farms is more "gourmet" with Godiva Chocolate and Peet's Coffee and a great deli counter.
TJ's is a cheaper version of a "gourmet" store. They have odd cheeses and things like Buffalo Burgers and great ready-made frozen foods and salads. They custom wrap most of their product so it's like buying "plain wrap" but the quality and selection is high if you eat "weird" food like we do. They also have great selection of breads and sauces.
You won't find wonder bread at any of these stores (not that anyone eats wonder bread anymore.)
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