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I think if Audrey gives them permission to use her image to endorse their product, then fine. If she is unable to grant that permission, then they should not be allowed to do so. I imagine they got the authorization from her estate, but if that is true than perhaps her estate managers should be a bit more selective about their choices. Audrey had way more class than the Gap does, and pasting her image on their product does not change the fact that their stuff is crap. What's next- Grace Kelly in a Wal-Mart ad?
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