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They've been trying that too, without too much success. Particularly with an explosion of summer series or split seasons. Pretty much all of the networks have taken a stab at year-round programming and have been pulling back from it.
But I would love to see them package shows like NBC tried in the late '60s with the Mystery Movie wheel. Rather than the same show in the timeslot every week, each week cycled through Columbo, MacMillan and Wife, and McCloud. It would probably be easier to keep an audience for a serial drama if it were on every two weeks instead of every week.
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