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While the standard special exerpience things like this are rigged and picked for photogenic qualities (such as the 80 billionth guest; first guest on the 50th anniversary, etc.) if this one is being run as a contest then there are very rigid state and federal laws that Disney has to comply with.
Now, if this thing wasn't one of the official prizes for the Year of a Million Dreams then I am absolutely confident that the family was picked for their demographic. If it is an official prize then I am reasonably confident that they were not.
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