KFC + Salvation Army

[CoasterMatt]

http://www.kfc.com/about/pressreleases/082807.asp

SPECIAL DELIVERY: SCENT OF FRESHLY PREPARED KENTUCKY FRIED CHICKEN TO TEMPT TASTE BUDS OF AMERICAN OFFICEWORKERS

KFC Unveils New $2.99 Deals Via First-Ever Aroma-Focused Corporate Product Placement
LOUISVILLE, KY - In a marketing first, KFC is highlighting the launch of its $2.99 Deals by placing the mouth-watering aroma of Kentucky Fried Chicken in the halls and offices of corporate America.

Forget television integrations or corporate naming rights, Kentucky Fried Chicken's first-ever "scent-focused" pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops.

Through the pilot program, KFC worked with an online company, a business-to-business consulting firm and a non-profit, to include a $2.99 Deal - a plated meal including KFC's world famous chicken, a side item and a biscuit - on the actual mail carts that pass the offices of hungry workers.

"There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken," said James O'Reilly, chief marketing officer for KFC. "And we couldn't think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America."

To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.

The Salvation Army?!? How the hell are they tied up with such an evil scheme?!? Just great, you're typing up a memo, and suddenly, it's like Soarin' Over KFC...

[SacTown Chronic]

Pfft, I know of a whorehouse that's been doing scent-based advertising for years.

[SacTown Chronic]

^I'm not sure if it's done on purpose, however.

[BarTopDancer]

And they wonder why American's are so overweight.

[CoasterMatt]

Originally Posted by BarTopDancer

And they wonder why American's are so overweight.

They have no good taste in fried chicken?

[Gn2Dlnd]

American's what are overweight?

[Capt Jack]

Originally Posted by CoasterMatt

They have no good taste in fried chicken?

damn right. while I'll eat it if Im starving its probably the worst mass market chicken available today

[RStar]

Originally Posted by Gn2Dlnd

American's what are overweight?

Amazing what a missplaced apostrophe can do!

[mousepod]

For the last week, we've been so busy unpacking that meals have been an afterthought, resulting in us getting food in places a few blocks from our new place. On Sunday, I grabbed a couple of pieces of chicken at our local KFC. The place smelled... bad. If they used that scent in offices around the country, it could promote healthier eating.

[AllyOops!]

I desperately try to avoid eating meat, and then always collapse in a fit of meat lovin' frenzy sooner or later. However, I do my best and eat lots & lots of fish, and occasionaly indulge in chicken. Having said that..

KFC makes my innards want to turn to dust. I swear, I taste beak (not that I know what beak even tastes like & all, but I'm gifted with chicken clairvoyance).

It's partially that as I've grown older, I've become like a child and incredibly picky. It's also partly the fact that I won't touch fast food with a 10 foot pole. Not because I'm the picture of smart eating choices (oh, far from it says the girl who considers gas station pie one of the bestest things ever) but because I had an experience at a McDonald's that would make your skin crawl.

However, prior to that? I admit that I used to ♥ KFC Bowls. You know, the mish-mash of well, mash potatoes, corn, melted cheese, grvy and fried nuggets resembling something that was once foul? Yeah, those. Those were bomb until I had my life-altering fast food epiphany.