HALP! Marketing & Economics-type question

[blueerica]

After typing this all out, I realize that probably no one will be able to help me, but I am going to post this in the hopes that maybe there's a signpost I'm missing here. Plus, typing it out has made it a little more clear... but I still don't know where else to go with this take-home exam that's due this afternoon.

I'm sick of giving the same bullsh*t response time and time again for my Marketing Research class. Normally, I don't care too much and there's no "page requirement" so just giving the basics is no problem. For my take home exam, however, there's a one-page requirement for an answer that only took me a paragraph, that I broke into three tiny paragraphs, to answer. I figure I must be missing something, though it never came up in my homework that anything I ever put before was lacking.

The question, or rather "request," posed was "Interpret the results. Remember that the price elasticity of Tide is the % change in Tide sales divided by % change in Tide price." Which, gets a big duh from me.

All of this is based off of determining the average price, feature, and display coefficients using SPSS and a crapload of data on various laundry detergents. So, basically, I'm just talking about the elasticities in terms of sales compared to price, having a display, having a newspaper feature.

All I could respond with was the basic "blah, blah, blah" from my answer to an earlier question. Just the regular stuff about elasticity, etc... X% decrease in price = X% increase in units sold. Yada yada, same for feature and display...

Is there something more I should be talking about? I'm sure I'm missing something and will just go crazy over it... If no one knows what the heck I'm talking about, oh well. I figured I could at least post this and move on for a few moments. Maybe I'll even come up with more to say. If push comes to shove, I'll just submit the final without a full page. Bleh.