They're Crumbelievable?!

[Gemini Cricket]

I just saw a Kraft commercial just now for some new cheese product called 'Crumbles'. The jingle in the commercial was a bastardized version of EMF's 'Unbelievable'. So instead of singing, 'You're unbelievable!' they sing, 'They're crumbelievable!'



That just bugs me for two reasons:

1. Crumbelievable? Oy. That's so dumb. That's not even a word.

2. I see more and more commercials trying to appeal directly to my generation with songs that were hits at one point in my younger days. Ugh. (I mean, the EMF song is only so-so to begin with...) It's so blatantly transparent that I just wanna scream, 'Don't try to appeal to my generation with that song. Jerks.'



This post is really meant to be tongue in cheek and funny but have you noticed the commercials with the songs in it that are more from the 80's and 90's? I think another one was the Swiffer commercial that used Devo's 'Whip It' in it. 'Swiff it, swiff it good...'

Bleh.