KFC + Salvation Army

[CoasterMatt]

http://www.kfc.com/about/pressreleases/082807.asp

SPECIAL DELIVERY: SCENT OF FRESHLY PREPARED KENTUCKY FRIED CHICKEN TO TEMPT TASTE BUDS OF AMERICAN OFFICEWORKERS

KFC Unveils New $2.99 Deals Via First-Ever Aroma-Focused Corporate Product Placement
LOUISVILLE, KY - In a marketing first, KFC is highlighting the launch of its $2.99 Deals by placing the mouth-watering aroma of Kentucky Fried Chicken in the halls and offices of corporate America.

Forget television integrations or corporate naming rights, Kentucky Fried Chicken's first-ever "scent-focused" pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops.

Through the pilot program, KFC worked with an online company, a business-to-business consulting firm and a non-profit, to include a $2.99 Deal - a plated meal including KFC's world famous chicken, a side item and a biscuit - on the actual mail carts that pass the offices of hungry workers.

"There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken," said James O'Reilly, chief marketing officer for KFC. "And we couldn't think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America."

To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.

The Salvation Army?!? How the hell are they tied up with such an evil scheme?!? Just great, you're typing up a memo, and suddenly, it's like Soarin' Over KFC...

[SacTown Chronic]

Pfft, I know of a whorehouse that's been doing scent-based advertising for years.

[SacTown Chronic]

^I'm not sure if it's done on purpose, however.

[Not Afraid]

Originally Posted by SacTown Chronic

Pfft, I know of a whorehouse that's been doing scent-based advertising for years.

Smells like Red Snapper?

[BarTopDancer]

And they wonder why American's are so overweight.

[CoasterMatt]

Originally Posted by BarTopDancer

And they wonder why American's are so overweight.

They have no good taste in fried chicken?

[Capt Jack]

Originally Posted by CoasterMatt

They have no good taste in fried chicken?

damn right. while I'll eat it if Im starving its probably the worst mass market chicken available today

[Gn2Dlnd]

American's what are overweight?

[RStar]

Originally Posted by Gn2Dlnd

American's what are overweight?

Amazing what a missplaced apostrophe can do!

[mousepod]

For the last week, we've been so busy unpacking that meals have been an afterthought, resulting in us getting food in places a few blocks from our new place. On Sunday, I grabbed a couple of pieces of chicken at our local KFC. The place smelled... bad. If they used that scent in offices around the country, it could promote healthier eating.