Broken Promises of the Future

[Boss Radio]

Originally Posted by Not Afraid

I think the funniest thing for me as a child of the 60's living in 2005 is the growing fascination with ideas from my own childhood - and beyond. Shag (also my age) is capitalizing on this trend in a big way. Even Target is capturing the style of the 60's with clever designs. I'm not sure if comtemporary culture is trying to capture the hopes and dreams that were so stong during that time or what the MO is.

If you recall, when we were kids, the prevalent fascination was turn of the century, Main St USA NOSTALGIA. Anything from 1900-1929 was fair game in decor and fashion. Farrells, Shakey's, Swenson's all playfully reproduced a kinder, gentler past, where soda was 2 cents plain and gentlemen had mustaches. Tiffany lamps, brass fixtures, and turn of the century - style fonts were very prolific in advertising (and in early Jay Ward ads). Films like Bonnie and Clyde, Paper Moon, The Great Gatsby all celebrated this golden era, and TV was cementing the films from the 1930s and 40s as classics in our consciousness, through repetition, if nothing else.

Then George Lucas descended from on high to deliver the baby boomers the 1950s (actually 1962) in American Grafitti, triggering the first true nostalgia explosion, the effects of which are still felt today.

Thank you, George.

And Candy Clark, wherever you are...