Snickers pulls plug on Super Bowl smooch

[Alex]

To the degree that it is offensive I can really only see it in the fact that the basis on which the humor rests is that any gay-like behavior requires penance.

Of course, considering what it shown, it could also be argued that people who think that way are idiots.

Of course squared, the "manly" act they then do as penance is removing chest hair which if anything is also gay-like (to a stereotype of the gay gym rat; you don't really see chest waxing outside of gyms).

But I can't really see how it promotes violence against gays.