What else happened at Disneyland last Sunday?

[Gn2Dlnd]

Yeah, I don't think it's such a big deal. The websites have to pay full retail for the items they're selling, The resorts pay (probably far less than is fair to the manufacturer) wholesale. The resort isn't losing out on a sale, and the person who buys off a website is paying for a shopping service. When I worked at Disneyland, we knew that guests could call the Park and order any merchandise they wanted and have it delivered. It's one of those "extras" and examples of good customer service we all like about Disneyland.
I don't think it's unethical for a shopping service to charge a fee, although they might do better to post the "in-Park" price, and then how much they're charging you to do your shopping for you. Service based businesses have to charge what the market will bear. How do you know how much personalized shopping is worth to people? Run a business doing it for a couple of years and find out what people are willing to pay.
I would guess that if you're doing your shopping on a website, you're probably participating on the message boards. You're probably pretty "Disney savvy," no matter where you live. I can't imagine you'd be ignorant of "Disney Deliv-ears."
Anyhoo, I manufacture and sell a product at a number of different price points. Retail, wholesale, shipping, farmer's markets, etc. I know some of my stores also do delivery of my product. Is it any of my business to know what these stores are charging? Not really. Once they've bought the product from me, it's theirs to do with as they please. I have customers who like to buy direct from me, and customers who prefer to do their shopping through a favorite store's website.
All in all, I'd say not to worry about the people who don't use Disney Deliv-ears. Disney doesn't advertise it, and the folks who use LP or MS are probably happy to support their favorite Disney fansite.