Spelling Errors: Stupid? Lazy? Or A-OK?

[Morrigoon]

Originally Posted by Gn2Dlnd

I see what you did their.

I walked into a book store the other day to tell the woman at the counter that the sign advertising "Dog Day's of Summer" didn't need an apostrophe. She didn't seem to be too bothered.

Unforgivable in a children's book store.

The problem of the abused apostrophe is endemic at this point. I see it absolutely everywhere. Even if someone questioned whether they should use the apostrophe, they would have only too look at their environment to have the wrong choice reinforced.