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Alex · 09-18-2009, 09:45 PM

The correct resolution to avoid ticket scalping (if that is what is wanted) is to sell them for what they're worth in the first place.

If people are immediately paying several times face value for the ticket then obviously the ticket was too cheap. The truly consumer friendly thing for Ticketmaster (or venues directly) would be to sell tickets through a modified Vickrey auction. This should mostly sell tickets at their true value (obviously venues would tier the tickets and run several simultaneous auctions) and the money would go to the venue/ticket agent/performers rather than the secondary market. There'd still be some slim room for a secondary market but it'd hardly support a whole industry. Modern technology would make it relatively easy to do this.

09-18-2009, 09:45 PM	#11
Alex . Join Date: Feb 2005 Posts: 13,354	The correct resolution to avoid ticket scalping (if that is what is wanted) is to sell them for what they're worth in the first place. If people are immediately paying several times face value for the ticket then obviously the ticket was too cheap. The truly consumer friendly thing for Ticketmaster (or venues directly) would be to sell tickets through a modified Vickrey auction. This should mostly sell tickets at their true value (obviously venues would tier the tickets and run several simultaneous auctions) and the money would go to the venue/ticket agent/performers rather than the secondary market. There'd still be some slim room for a secondary market but it'd hardly support a whole industry. Modern technology would make it relatively easy to do this.
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