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Old 07-09-2010, 09:39 AM   #11
Alex
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Join Date: Feb 2005
Posts: 13,354
Alex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of coolAlex is the epitome of cool
To capitalize on the crazy buzz that only existed because he created the crazy buzz. He had a custom pair of Nikes created for every town he visited while shopping himself around.

Though I'm curious what the proceeds were. Did ESPN actually pay him for this? I know ESPN is something of a joke as an actual journalistic enterprise but I'd have expected more spine than that.
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