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Originally Posted by Alex Stroup
What I read today in the Chronicle said that Jaguar and Land Rover will still not be specifically advertised in the gay publications but rather that Ford will be running corporate ads that feature all eight lines of cars (as I interpret it this means a single ad will show all the brands offered by Ford). They reiterated that the decision to pull the J/LR ads was a business decision and that it still stood.
The quoted Ford executive sidestepped the question of whether the ads would be specifically "gay" (see above in threads for examples) but if they're corporate ads I doubt it.
I don't know how exactly it works but it sounds like the Jaguar and Land Rover brands will still not be making their own marketing decisions on this one.
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Hmmm. Why on earth would gay people buy anything other than Jaguars and Land Rovers? Why... they're proposing a sort of ad campaign that would imply that homosexuals are like regular people, and have varying tastes and needs in an automotive vehicle. That's just so darned revolutionary!
12-16-2005, 01:20 AM
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