Pixar board approves Disney takeover

Alex · 01-25-2006, 11:15 AM

They explicitly said that maintaining the Pixar brand is very important.

However, the park rides will probably no longer have to say "based on a Walt Disney presentation of the Pixar production ..." somewhere on them.

Part of the Co-Production Agreement between Pixar and Disney required equal billing on all marketing. If Iger is true to his statements about bending over backwards to maintain the distinctness of Pixar it may actually be that you see the Disney logo less often on Pixar stuff.

01-25-2006, 11:15 AM	#32
Alex . Join Date: Feb 2005 Posts: 13,354	They explicitly said that maintaining the Pixar brand is very important. However, the park rides will probably no longer have to say "based on a Walt Disney presentation of the Pixar production ..." somewhere on them. Part of the Co-Production Agreement between Pixar and Disney required equal billing on all marketing. If Iger is true to his statements about bending over backwards to maintain the distinctness of Pixar it may actually be that you see the Disney logo less often on Pixar stuff.
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