The Montana Meth Ad Project

[blueerica]

Trends over months, years, have to be measured. Likely the measurements will come from arrests, convictions, mental health institutes, etc - so it's really hard to do.

I hope the ads do something, too. Honestly, among a number of other things, I won't touch meth because of what I saw it do to my cousin. I had tried speed once before and... nope, no need to do that again. My cousin began to look horrible due to the effects of the drug... much older than she actually was. I'd like to see a commercial with a line up of meth addicts and their ages. I've seen it in magazine articles, but a full-blown ad might bring it to the attention of younger people. Maybe.

The thing that worries me, especially when it comes to targeting this to teenagers, many of them believe that they're infallible to the effects of stuff like this. They think, "oh, I'll never do what that kid is doing to his/her parents." They think, "Oh, I won't do it long enough to have meth ravage my body."

But, I do think this is better than "Just Say No"