TREF Theatre

[Tref]

Good & Plenty Commercial from the late 1960s

And to read about the aphrodisiac qualities of Good & Plenty, click here

"Humans do have a very well-endowed olfactory system and it's through this system that pheromones are likely processed," says Charles Wysocki, PhD, a neuroscientist at the Monell Chemical Senses Center in Philadelphia. Your nose, he explains, "is an interstate highway to your brain, specifically the parts of the brain that regulate mood, emotions, and reproduction." That makes it, at least unofficially, a sex organ.

... Alan Hirsch, MD, neurological director of the Smell and Taste Treatment and Research Foundation in Chicago, found that many patients who had lost their sense of smell also lost interest in sex. That piqued his curiosity about the power of scents to boost desire.

To see what, if any, aromas could provoke a sexual response, he asked a group of 30 women to sit in a lab, attached to a device that measures vaginal blood flow, and sniff 30 different odors, ranging from licorice (a folkloric aphrodisiac) to cheese pizza ...

... the combined aromas of cucumber and Good & Plenty candy (which is licorice scented) and the scent of baby powder tied for first place (a 13% increase in vaginal blood flow). Pumpkin pie plus lavender followed, with an 11% increase.