KBIG 104.3 change, Charlie Tuna off air

[Kevy Baby]

Originally Posted by Ghoulish Delight

99% of the time when a radio station is changing format, they revert to this "format" (i.e., playing a bunch of different stuff with no DJ) while they sort things out. I've heard it a million times, and usually it's only a matter of time before they get an actual format up and running. I've always wondered if they do it to test the waters and see what kind of music seems to be attracting listeners, but that's just a guess. Jack was somewhat of an anomaly that it more or less stayed in the "throw spaghetti at the wall" format, although I guess the company that's running it has done it successfully in a few markets. I suppose 104.3 might be trying the same thing, but I somehow doubt it'll work twice in the same market.

Actually, Jack is a highly formulated format and there are several stations using the same moniker across the country. There are also a few "Dave-FM" stations, but I do not know how they differ. The Jack in LA was not the first - it was already a proven format before it arrive here.

Since LA is such a huge and lucrative market, you will not see much stalling here in the highly competitive commercial segment. Since they have the MyFM moniker, I believe this will be their new MO.