Font art geekery

[Kevy Baby]

Originally Posted by LSPoorEeyorick

Even more than the font updates, I find it striking how many of those lean towards gradient/shadowing (which I'm not fond of; similar to online graphic designs that use reflections - wow, that's some shiny internet) and how many put more emphasis on oversized icons instead of the words. Tasty D Lite, Walmart, Mindshare, Stop n Shop, Woolworths, Quikcheck, Xerox... plus others, to a lesser extent.

I do love fonts, though, and find it all fascinating.

One of the painful realities is that flashy fonts and other gimmicks are often used in place of intelligent and creative design ideas. Too many people are suckered in by the flashiness of something, realizing that it would not have long-term staying power.

I see that in a lot of web-site design. People put all sorts of Flash animation and other dazzling effects without realizing that it takes away from the impact of the message. I am not saying that capturing someones attention and the use of these tools is a bad thing: I am just saying that it is so often done in a way that often distracts from the message that one is trying to communicate.