Feedback Please: New Business Logo Concept

[Andrew]

First impression: it's a little bland. Overall I like the steampunk-looking mechanical graphic from your Web page better than the filmstrip, though I can see the filmstrip as making the film/video point. But what is the film supposed to be twisting into?

One other note (you did say you wanted honest feedback...): I suggest using an email address with your business domain rather than mac.com. Using a generic email address (mac, gmail, aol, whatever) for a business says to me "amateur" or at least "didn't bother to set up email forwarding at custom domain".