Feedback Please: New Business Logo Concept

[Alex]

Sorry this going to be negative, but trying to convey honest first reactions.

I looked at the image before reading your post. I had no idea what the paint stroke was until I came back and reread it. And now that I know what it is, I'm not sure what you're trying to convey with it.

Overall, though, I agree with Andrew that it is bland and nothing about it really pops. The filmstrip looks a little too hand drawn to me and does combine with the mac.com address to promote a feeling of amateur (though as an actual printed business card, which is what it looks like that might go away).

Not sure if you wanted feedback as just a business card or as a more general logo. For that I assume it would be without the contact information but then I wonder about the vertical heft of the name and graphic combination but would need to see it in context of other uses to really develop a solid thought.

Sorry again for being negative.