Public people, private lives, and Tiger Woods

[Alex]

I don't need $1,000. Possession of $1,000 would not change my life in the slightest.

But if someone said, hey stand in front of this camera for two hours and I'll give you $1,000 I'd still do it. Being driven by the pursuit of money and refusing to take easy money are not the same thing.

If Rolex offered me $1,000 to be in an ad for their watches I'd do it and then say **** off to the first person who said that meant I had to tell them who I was having sex with.

[SacTown Chronic]

The catch-22 for someone like Tiger Woods is that the guy who buys a Rolex or Gillette razors because of a Tiger Woods ad is the same guy who does want to know who Tiger is sleeping with and might even think he has a right to now. There's no on/off switch for being celebrity-struck with some people. These are the people Tiger Woods Inc. has been actively courting for years. It's what advertising outside your field of expertise is all about.