What is CA-adven?

[Morrigoon]

Oh you'll fit in just fine around these parts! LOL

DCA is Disney's attempt to give out-of-state visitors a glimpse of the diversity of CA (so that they stay in the Resort area rather than visit it themselves). Basically, to inspire longer visits from non-locals who are known to spend more per day on a DL visit than local guests, who make up a good 80% of the visitor base.

It's symptomatic of the Florida-centric attitude the company takes toward the theme parks division. Rather than figuring out how best to make money off the guests we get, they're trying to attract more guests like the ones Florida gets. That way they can just take the same approach with both Resorts and won't that make life easier for them. DL guests behave differently/are a diff kind of consumer than WDW guests.