Google adds backgound

[Cadaverous Pallor]

Originally Posted by Alex

I'd buy it if it were possible to roll out New Coke for $83 have it out there for only one day and then immediately put things back the way they were.

I heard a theory that it had to do with a switch from sugar to cheaper corn syrup. When they brought back "Classic" Coca-Cola the change was made and none were the wiser. It may have cost a bajillion dollars start to finish but it saved them a ton of money in the long run, supposedly.