Why Frozen is getting the full treatment

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What makes me sad is that there is a segment of the population that will only get as far as seeing the characters, and it won't matter how crappy the ride is, they'll only remember that they got to see them. Which encourages Disney to not worry about putting in any quality- why bother when nobody notices anything other than the star characters? They'll come home and tell everybody how they went on the Frozen ride.