Why Frozen is getting the full treatment

[Moonliner]

Originally Posted by alphabassettgrrl

What makes me sad is that there is a segment of the population that will only get as far as seeing the characters, and it won't matter how crappy the ride is, they'll only remember that they got to see them. Which encourages Disney to not worry about putting in any quality- why bother when nobody notices anything other than the star characters? They'll come home and tell everybody how they went on the Frozen ride.

Despite my pessimistic rumblings so far in this thread, I have some small glimmer of hope that the bean counters at Disney will look at the never ending (so far at least) cash cow CarsLand has created combined with Universal Florida and Hollywood upping their game with all the new Harry Potter stuff and green light something using the "spend more to make more" philosophy.

*sigh* I know, I'm a hopeless dreamer. Is a pessimistic optimist a thing? Because if it is that's me.