Ford pulls LR/Jag GLBT support due to American Family threat

[scaeagles]

Originally Posted by innerSpaceman

To each his own, but I find gay-specific advertising to be creepy, just as I would find jew-specific advertising to be creepy.

Each industry most certainly targets "groups" by the way they advertise. I don't find it creepy. I might think it odd if there was some local auto retailer that had an ad with "We want all the Jew money out there, so bring in your Star of David and get an extra 10% off!".

Look at McDonald's commercials. They used to target kindergarteners. Now they have moved in a more hip-hop direction.

Walmart now has Destiny's Child in their commercials.

I have no problem with targeting specific segments of the population, just as I have no problem with changing advertizing strategies for whatever reason.

Let's say Ford did pull ads because of pressure from what ever group for whatever reason. If that's the case, they are looking ultimately at the bottom line - does a boycott by a certain group reflect a loss of revenue larger than what the current target group is giving them.

Any anger should not be directed at Ford. It should be directed at the group who supports the boycott. But really, that stuff happens ALL the time for whatever reason, and I don't pay much mind to it.

It's ALL about financial pressure, attempting to affect the bottom line. It's all about trying to make a profit. It's all about weighing what will have the most positive (or least negative) affect on that bottom line.