Ford pulls LR/Jag GLBT support due to American Family threat

[Not Afraid]

GC has made some really excellent points here. Fabulous articulation, man.


All marketing is done for a target audience. That's Marketing Principles 101. You would never have a commercial showing a young, hip 20-something guy driving a minivan. What would be the point. However, a Mom with a car full of kids would be advertising to the target audience of the mini van.

What I don't understand is why Ford pulled advertising for Jag and LR. Both lines are VERY successful in the BLAT market and advertising efforts have been successful. This type of move and the perception of the reason why this move would make will do nothing to help their efforts in the GLBT communities. Cutting advertising in successful markets is not a good business move. Increasing marketing in potential markets woujld be a good business move and make a lot more sense. It doesn't make sense to me at all from a marketing perspective.

While I understand the need to question alligations, this one seems too obvious. Ford caved in to AFA and cut a deal. While maybe that seems like a good business decision for for Ford the time being, I think it is a poor choice of direction.