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					Originally Posted by scaeagles
					
				 
				Perhaps I don't see enough films, but nothing like product placement or brand-x vs. the real thing bugs me.  People drink Coke, so who cares if there's a Coke on the table?  Why should I care if it is FedEx or Transglobal Express?  
 
Just doesn't make a difference to me. 
			
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 I completely agreee with you.  I could care less if a person is drinking Coke, Pepsi, Shasta or Colamonger Cola.  If a story is compelling enough, I don't even notice beyond having a mental placeholder for what the company means.  However, if an incorrect concept was used, I would find it really disturbing.