Miscellaneous Movie Musings

[Alex]

Putting it in a real company immediately creates a connection with the character and exactly what world he lives in (and that it is ours). If he worked at a fake name company is it of the monumental logistical proportions as FedEx? Is it something smaller and more fly-by-night? Is it whatever? Using FedEx creates an immediate shorthand and has a historic well-known slogan that emphasizes the importance of time and efficiency (which is the basis on which the character structures his life).

I think a lot is added by using the real FedEx that wouldn't even have been added by DHL or UPS or "Hanks Cash and Carry."

According to Wikipedia, while the term FedEx was a common usage (like KFC) it wasn't officially used by the company until, so apparently it was valid for the timeframe of the movie.

Do you find it equally obnoxious that many times when you see a movie that could be filmed in any city without affecting the story that the actual city selected is based on a bidding process by which city film offices offer discounts, tax refunds, and other services to attract the film?

I personally don't mind product placement as long as it isn't fetishistic. I don't care if the computer on a desk is an Apple or a Dell or a Sony. I care if for no apparent reason the camera lingers on the logo.

Out of curiosity, do you read Stephen King? He was famous for using real brand names in his novels to add realism to the books and keep them firmly planted in our real world. Quentin Tarantino is famous for his "hip" dialogue that was well known for referencing actual brands and other commercial products thus firmly grounding the story in the real world.

As I said, so long as it isn't fetishistic I don't really care if money changed hands. Just like I don't care that the only reason Harrison Ford agrees to present himself in a movie is if money changes hands.