WDW Pirates - I rode it today

[Cadaverous Pallor]

Originally Posted by innerSpaceman

Since then, during Walt's time, there were - count 'em - zero product placements in attractions and structures (though entertainment had plenty of proto-synergy).

To bring up just one example - Monsanto? What am I missing here? The ride was one big commercial.

Don't even try to tell me that because the Fantasyland rides didn't come out when the movies did that that means they weren't advertising. The movies were relased in theaters over and over again. Proto-synergy my ass - this was real-deal-in-your-face-see-it-again-buy-the-toy-synergy.

I cannot comprehend how anyone could claim that Walt was not aware of the inherent ads, backwards and forwards and sideways between all his various products, and didn't use it to his full capabilities. Yes, he wasn't an idiot - and he did it all without allowing it to hamper the experiences and products.