White is coming...

Capt Jack · 07-07-2006, 03:06 PM

an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days.

creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'.

from a totally objective standpoint...hella marketing
personally....eh. I see more racist things every day, just not usually as part of an international ad campaign.

07-07-2006, 03:06 PM	#4
Capt Jack check your head Join Date: Oct 2005 Posts: 4,174	an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days. creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'. from a totally objective standpoint...hella marketing personally....eh. I see more racist things every day, just not usually as part of an international ad campaign. __________________ a clear conscience is a sure sign of a fuzzy memory
	Submit to Quotes

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Switch to Linear Mode Switch to Hybrid Mode Threaded Mode