The Late Audrey Hepburn Pimpin' The Gap

[Alex]

So long as they are using existing footage in new ways (as with the John Wayne commercial, in this Gap ad, in the Fred Astaire broom vacuum commercial) it is just "eh" to me. Even if, as in all these cases, that footage is completely decontextualized.

Now, if they started using computers to animate completely new "acting" then I would begin to find it more bothersome.