Ford pulls LR/Jag GLBT support due to American Family threat

[wendybeth]

Originally Posted by Alex Stroup

What I read today in the Chronicle said that Jaguar and Land Rover will still not be specifically advertised in the gay publications but rather that Ford will be running corporate ads that feature all eight lines of cars (as I interpret it this means a single ad will show all the brands offered by Ford). They reiterated that the decision to pull the J/LR ads was a business decision and that it still stood.

The quoted Ford executive sidestepped the question of whether the ads would be specifically "gay" (see above in threads for examples) but if they're corporate ads I doubt it.

I don't know how exactly it works but it sounds like the Jaguar and Land Rover brands will still not be making their own marketing decisions on this one.

Hmmm. Why on earth would gay people buy anything other than Jaguars and Land Rovers? Why... they're proposing a sort of ad campaign that would imply that homosexuals are like regular people, and have varying tastes and needs in an automotive vehicle. That's just so darned revolutionary!

[Alex]

Hey, I have no problem with it really. I made that point way above (that it might make more sense for Ford to target gays reading Time than The Advocate.

I'm just saying that it doesn't appear to be a return to the type of advertising that was done before. And that it might still be a net reduction in paid advertising at those magazines (I don't know what they bought before but it is easy to imagine that two ads, one each for Land Rover and Jaguar, will now be replaced with one ad).

[wendybeth]

Sorry, Alex- I wasn't mocking the messenger, just the message! (The fact that Ford is going to advertise in a less stereotypical manner). You have a good point- I wonder if they plan on expanding the ads to compensate.

[BarTopDancer]

Front page of Yahoo

We had an agreement with Ford, worked out in good faith. Unfortunately, some Ford Motor Co. officials made the decision to violate the good faith agreement," AFA Chairman Don Wildmon said in a news release. "We are now considering our response to the violation and expect to reach a decision very soon.

SNIP

All we wanted was for Ford to refrain from choosing sides in the cultural war, and supporting groups which promote same-sex marriage is not remaining neutral," Wildmon said.

[innerSpaceman]

Gays have more disposable income than rednecks.

End of economic battle.

[Not Afraid]

All we wanted was for Ford to refrain from choosing sides in the cultural war, and supporting groups which promote same-sex marriage is not remaining neutral," Wildmon said.

Does the word "oxymoronic" come to mind for anyone else?

[BarTopDancer]

Originally Posted by Not Afraid

Does the word "oxymoronic" come to mind for anyone else?

Thank you! That's the word I was looking for.

[SzczerbiakManiac]

Originally Posted by innerSpaceman

Gays have more disposable income than rednecks.

End of economic battle.

But I'll bet there are a lot more Bible-thumpers than there are gays.

[BarTopDancer]

I wonder how many gay (closeted or not) bible thumpers there are.

What was that about people who are homophobic are scared they might be gay?

[innerSpaceman]

Bible thumpers who can only afford to buy a car once ever 23 years vs. gays who get a new vehicle every 5. Math, please.


Oh, and the word I would have been looking for was simply "moronic," no oxy required.