The brilliance of Kohl's OR What's in a name - Page 2

Gemini Cricket · 07-03-2006, 12:40 PM

It's like when the Simpsons went to the knock off store looking for TVs. One of the brands was Sorny.

BarTopDancer · 07-03-2006, 12:54 PM

I love Kohls.

That is all.

Oh and Mossimo almost died out until Target started selling it. I remember Mossimo being the brand to have in 7th grade. That, Esprit an Guess.

Gemini Cricket · 07-03-2006, 12:58 PM

There's a Kohl's near us. I should check it out. (The only problem is that it's in a really, really sketchy mall.)

Ghoulish Delight · 07-03-2006, 01:01 PM

Quote:

Originally Posted by Gemini Cricket

There's a Kohl's near us. I should check it out. (The only problem is that it's in a really, really sketchy mall.)

Then I suggest waiting until late at night on a Wednesday. Be sure to wear your Yankees jersey and slap that "W for Emperor" bumper sticker on.

Not Afraid · 07-03-2006, 01:15 PM

Kohls isn't doing anything new and different. There are lots of "hidden" brands that are owned by stores. They aren't unique in any way except their so called "brand". They all do knock-offs of popular designer items and save a whole hell of a lot on the creative aspect. They just slap a lable on them to ive them credibility.

This is common in most any current manufacturing industry. Food products are another segment that has the same product packaged and priced differently to lure all different markets of consumers.

Kohls is just another Target, K-Mart, Sears, Walmart or even Costco - they are just re-branding to appeal to a different audience.

Cadaverous Pallor · 07-03-2006, 01:28 PM

Quote:

Originally Posted by Not Afraid

Kohls is just another Target, K-Mart, Sears, Walmart or even Costco - they are just re-branding to appeal to a different audience.

I've lived on cheap knock-offs for my entire life. I was the kid in Pro-Wings from Payless and supposed fashion from Target. You could always tell these products were cheap, because they looked cheap and fell apart on you.

Kohls' inhouse brands are high quality products, made by some apparently good designers. The branding is done so well that I didn't even realize they were Kohls' brands. The labeling and packaging is top notch and blends seamlessly with the brands already stuck in your head. The quality is often indistinguishible from their counterparts.

I have never found anything store brand at Target, Kmart or Walmart that comes close to the airtight job Kohls does with its brands.

Not Afraid · 07-03-2006, 02:03 PM

I would say that Taret and Kohls are comparable in quality, however, Target is trying to appeal to the fashionista where Kohls is appealing to those who like conservative basics. I think they are both being successful at this, however, I wonder how long Kohls will survive. It seems the era of the mid-level department stores is coming to and end. The lower-end has had lots of trouble lately as well. I wonder how long the Targets, Kohls and Mervyns of this world will last. I think Target is doing the best job of carving out the much needed irreplacable niche. They've injected more "identity" into their overall brand than some of the other stores.

Ghoulish Delight · 07-03-2006, 02:22 PM

Quote:

Originally Posted by Not Afraid

I would say that Taret and Kohls are comparable in quality, however, Target is trying to appeal to the fashionista where Kohls is appealing to those who like conservative basics.

If you pay the premium for the items with the designer name, yes they match Kohl's quality. But cost-for-cost, Target's quality on their budget items (which was their staple) has slipped tremendously. Target seems to have created a gulf between "cheap crap" and "pricier mid-range stuff". It's one or the other there. Kohl's has swooped in and filled that gap with "cheaper mid-range stuff".

BarTopDancer · 07-03-2006, 02:50 PM

I think Kohls will run Mervyns out of business. When the Kohls in HB opened the Mervyns in that center lost a ton of business and never gained it back. Even with Bella Terra open Mervyns is still dead while Kohls is hopping.

Across the street from me is another set of Mervyns and Kohls. Again, Mervyns is dead while Kohls is hopping.

I don't see the mid-level department store fading. I think the consumer is recognizing that they can get good quality for not a fortune, and are choosing their stores accordingly. While the age of charge it spend spend live beyond your means is still alive and well a new generation of fiscally consertative people are coming into play, a generation who do not want to spend $85+ on a pair of jeans. This generation is a mix of people coming of age and also those who have changed their financial ways.

I don't ever see those who want decent clothes at decent prices ever having to choose between Target/Wal-Mart and Nordstroms.

And I agree about the quality of Target stuff slipping. I used to be able to go there and find come cute stuff that would last awhile. The last clothing I bought from them fell apart after a month. For the price you can get better stuff at ON.

Not Afraid · 07-03-2006, 04:56 PM

By Mid-level department stores, I was refering to the May Company, Macy's, Robinson's, Buffums, Bullocks, Marshall Fields, Fielines, JC Penny ilk that populated and anchored the malls. Most of those are either gone or consolidated into one big mega company. As a result, the ones that are left are bland bland bland and expensive and the less expensive stores are just as bland.

I think Target gets the edge because they carry other houssehold products that the Kohls/Mervyns stores don't carry. That's really the oly reason I end up there - that and their prices and selection are good.

07-03-2006, 12:40 PM	#1
Gemini Cricket ... Join Date: Jan 2005 Posts: 13,244	It's like when the Simpsons went to the knock off store looking for TVs. One of the brands was Sorny.
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07-03-2006, 12:54 PM	#2
BarTopDancer Prepping... Join Date: Jan 2005 Location: Here, there, everywhere Posts: 11,405	I love Kohls. That is all. Oh and Mossimo almost died out until Target started selling it. I remember Mossimo being the brand to have in 7th grade. That, Esprit an Guess. __________________ Spork is the new MacGyver Postcards From My Edge
	Submit to Quotes

07-03-2006, 12:58 PM	#3
Gemini Cricket ... Join Date: Jan 2005 Posts: 13,244	There's a Kohl's near us. I should check it out. (The only problem is that it's in a really, really sketchy mall.)
	Submit to Quotes

07-03-2006, 01:15 PM	#5
Not Afraid HI! Join Date: Jan 2005 Posts: 17,108	Kohls isn't doing anything new and different. There are lots of "hidden" brands that are owned by stores. They aren't unique in any way except their so called "brand". They all do knock-offs of popular designer items and save a whole hell of a lot on the creative aspect. They just slap a lable on them to ive them credibility. This is common in most any current manufacturing industry. Food products are another segment that has the same product packaged and priced differently to lure all different markets of consumers. Kohls is just another Target, K-Mart, Sears, Walmart or even Costco - they are just re-branding to appeal to a different audience.
	Submit to Quotes

07-03-2006, 02:03 PM	#7
Not Afraid HI! Join Date: Jan 2005 Posts: 17,108	I would say that Taret and Kohls are comparable in quality, however, Target is trying to appeal to the fashionista where Kohls is appealing to those who like conservative basics. I think they are both being successful at this, however, I wonder how long Kohls will survive. It seems the era of the mid-level department stores is coming to and end. The lower-end has had lots of trouble lately as well. I wonder how long the Targets, Kohls and Mervyns of this world will last. I think Target is doing the best job of carving out the much needed irreplacable niche. They've injected more "identity" into their overall brand than some of the other stores.
	Submit to Quotes

07-03-2006, 02:50 PM	#9
BarTopDancer Prepping... Join Date: Jan 2005 Location: Here, there, everywhere Posts: 11,405	I think Kohls will run Mervyns out of business. When the Kohls in HB opened the Mervyns in that center lost a ton of business and never gained it back. Even with Bella Terra open Mervyns is still dead while Kohls is hopping. Across the street from me is another set of Mervyns and Kohls. Again, Mervyns is dead while Kohls is hopping. I don't see the mid-level department store fading. I think the consumer is recognizing that they can get good quality for not a fortune, and are choosing their stores accordingly. While the age of charge it spend spend live beyond your means is still alive and well a new generation of fiscally consertative people are coming into play, a generation who do not want to spend $85+ on a pair of jeans. This generation is a mix of people coming of age and also those who have changed their financial ways. I don't ever see those who want decent clothes at decent prices ever having to choose between Target/Wal-Mart and Nordstroms. And I agree about the quality of Target stuff slipping. I used to be able to go there and find come cute stuff that would last awhile. The last clothing I bought from them fell apart after a month. For the price you can get better stuff at ON. __________________ Spork is the new MacGyver Postcards From My Edge
	Submit to Quotes

07-03-2006, 04:56 PM	#10
Not Afraid HI! Join Date: Jan 2005 Posts: 17,108	By Mid-level department stores, I was refering to the May Company, Macy's, Robinson's, Buffums, Bullocks, Marshall Fields, Fielines, JC Penny ilk that populated and anchored the malls. Most of those are either gone or consolidated into one big mega company. As a result, the ones that are left are bland bland bland and expensive and the less expensive stores are just as bland. I think Target gets the edge because they carry other houssehold products that the Kohls/Mervyns stores don't carry. That's really the oly reason I end up there - that and their prices and selection are good.
	Submit to Quotes