Font art geekery - Page 24

RStar · 09-06-2013, 11:03 PM

Quote:

Originally Posted by Cadaverous Pallor

Yahoo's new logo. What a joke! It looks just about as bad as any logo I've tried to make.

I agree. Yahoo is my home page, and I noticed it right off. I think the old logo had a lot more character, and the new one is pretty plain and boring.

Alex · 09-05-2013, 10:22 PM

My view on logos has always been that a good logo is:

80% Corporate success - If Google had used the exact same design for their logo in 1997 it would now be viewed as a work of classic marketing genius.

15% Longevity - Builds to a degree on the 80% since it is hard to have longevity without success but regardless of how "bad" a logo is, if you have it for 40 years people will think it is perfect representation of your company.

5% Design - This is the part that people get paid for, so they try to make it sound much more important than it is to the success of a logo.

alphabassettgrrl · 09-06-2013, 09:35 AM

I never look at the logo and hadn't actually noticed they changed it, until people started talking about it. But now that I do look... meh. They could have done so much better.

SzczerbiakManiac · 09-06-2013, 10:07 AM

Yahoo's new logo is totally meh. But I did like the little animation they did with the exclamation point swooping through the O.
_______________________________________

On a totally different note, I thought this CAPTCHA-like typeface was interesting.

Alex · 09-06-2013, 01:06 PM

Could they have done better? I'm curious because I can't remember a single example (seriously, examples would be most welcome) of a well-known established company introducing a new logo to wide acclaim. The best I ever seem to see is "Yeah, ok."

FedEx is one I can think of where improvement was strong and clear and while at this point we probably can't imagine going back to 1993 and the old logo, I don't recall it getting much talk in those nascent Internet days.

(And I'm definitely not saying a logo can be improved from a pure aesthetic point of view, just that I don't think aesthetics have much to do with the success of a logo.)

Cadaverous Pallor · 09-09-2013, 10:52 AM

I think when it's done well, people don't stand up and cheer, they think it's a natural extension of the brand, and don't really notice it in a major way.

There are some good ones here. UPS, Starbucks, Sprint, Google, BP, all good.

Alex · 09-09-2013, 05:36 PM

Never mind. I feel like I'm being bitchy and argumentative lately. So I'll just delete that and move on with life.

RStar · 09-10-2013, 06:29 AM

We wouldn't have you any other way, Alex.

Cadaverous Pallor · 09-10-2013, 05:21 PM

VAM for self-awareness and editing and moving on and another VAM for being wonderfully argumentative. Because sometimes I just crave confrontation on subjective concepts.

Does it really count as two Visible Mojos when I put them in one post?

SzczerbiakManiac · 09-12-2013, 02:38 PM

Fried Egg Font made with actual fried eggs

09-05-2013, 10:22 PM	#2
Alex . Join Date: Feb 2005 Posts: 13,354	My view on logos has always been that a good logo is: 80% Corporate success - If Google had used the exact same design for their logo in 1997 it would now be viewed as a work of classic marketing genius. 15% Longevity - Builds to a degree on the 80% since it is hard to have longevity without success but regardless of how "bad" a logo is, if you have it for 40 years people will think it is perfect representation of your company. 5% Design - This is the part that people get paid for, so they try to make it sound much more important than it is to the success of a logo.
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09-06-2013, 09:35 AM	#3
alphabassettgrrl Senior Member Join Date: Jan 2005 Posts: 4,978	I never look at the logo and hadn't actually noticed they changed it, until people started talking about it. But now that I do look... meh. They could have done so much better. __________________ Why cycling? Anything [sport] that had to do with a ball, I wasn't very good at. -Lance Armstrong
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09-06-2013, 10:07 AM	#4
SzczerbiakManiac "ZER-bee-ak" Join Date: Jan 2005 Posts: 4,409	Yahoo's new logo is totally meh. But I did like the little animation they did with the exclamation point swooping through the O. _______________________________________ On a totally different note, I thought this CAPTCHA-like typeface was interesting. __________________
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09-06-2013, 01:06 PM	#5
Alex . Join Date: Feb 2005 Posts: 13,354	Could they have done better? I'm curious because I can't remember a single example (seriously, examples would be most welcome) of a well-known established company introducing a new logo to wide acclaim. The best I ever seem to see is "Yeah, ok." FedEx is one I can think of where improvement was strong and clear and while at this point we probably can't imagine going back to 1993 and the old logo, I don't recall it getting much talk in those nascent Internet days. (And I'm definitely not saying a logo can be improved from a pure aesthetic point of view, just that I don't think aesthetics have much to do with the success of a logo.)
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09-09-2013, 10:52 AM	#6
Cadaverous Pallor ohhhh baby Join Date: Jan 2005 Location: Parental Bliss Posts: 12,364	I think when it's done well, people don't stand up and cheer, they think it's a natural extension of the brand, and don't really notice it in a major way. There are some good ones here. UPS, Starbucks, Sprint, Google, BP, all good. __________________ The second star to the right shines in the night for you
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09-09-2013, 05:36 PM	#7
Alex . Join Date: Feb 2005 Posts: 13,354	Never mind. I feel like I'm being bitchy and argumentative lately. So I'll just delete that and move on with life. Last edited by Alex : 09-09-2013 at 05:47 PM.
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09-10-2013, 06:29 AM	#8
RStar Senior Member Join Date: Jun 2006 Location: Me & Manyard hangin out! Posts: 5,433	We wouldn't have you any other way, Alex. __________________ Meddle not in the affairs of Dragons, for you are crunchy and good with ketchup! www.StarTownGifts.com
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09-10-2013, 05:21 PM	#9
Cadaverous Pallor ohhhh baby Join Date: Jan 2005 Location: Parental Bliss Posts: 12,364	VAM for self-awareness and editing and moving on and another VAM for being wonderfully argumentative. Because sometimes I just crave confrontation on subjective concepts. Does it really count as two Visible Mojos when I put them in one post? __________________ The second star to the right shines in the night for you
	Submit to Quotes

09-12-2013, 02:38 PM	#10
SzczerbiakManiac "ZER-bee-ak" Join Date: Jan 2005 Posts: 4,409	Fried Egg Font made with actual fried eggs __________________
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