The Late Audrey Hepburn Pimpin' The Gap - Page 3

jdramj · 09-17-2006, 12:23 PM

And you wonder why the Gap's sales figures are so bad? Just the pants alone should give you a clue

I didn't mind the ad so much, but the ending just cuts off before you see the words, it was not a seemless work of advertising, just a little akwardness.

BarTopDancer · 09-17-2006, 01:59 PM

Skinny pants are back everywhere. During my pants hunt I accidently tried on a pair of jeans with zippered tapered ankles.

All that is missing is slouch socks and black Vans.

Matterhorn Fan · 09-17-2006, 03:54 PM

Black Vans? Are those coming back? Will Chucks be back too?

BarTopDancer · 09-17-2006, 04:25 PM

Quote:

Originally Posted by Matterhorn Fan

Black Vans? Are those coming back? Will Chucks be back too?

They've been back. Well the black Vans never left, and neither did Chucks, but they are becomming more mainstream again.

Gemini Cricket · 09-17-2006, 04:42 PM

BTD - Sarah Jessica Parker, Madonna and Missy Elliott all sold out to the Gap while they were alive. Ms. Hepburn had a decision made for her after death. I don't remember her pimpin' anything but her charity work before she died...

innerSpaceman · 09-17-2006, 05:33 PM

And it's gone from he point where those of us who couldn't have cared less about a Sarah Jessica Parker shilling, should get upset by this lack of accord and respect to the dead - in general, as a mark of respect for humanity, in consideration for the feelings of those left behind ... loved ones - or, in the case of Ms. Hepburn, in particular - fans.

It's ghoulishness for commerce sake, and it should - i think - be unsettling to civilized peoples.

imo

wendybeth · 09-17-2006, 05:48 PM

I think if Audrey gives them permission to use her image to endorse their product, then fine. If she is unable to grant that permission, then they should not be allowed to do so. I imagine they got the authorization from her estate, but if that is true than perhaps her estate managers should be a bit more selective about their choices. Audrey had way more class than the Gap does, and pasting her image on their product does not change the fact that their stuff is crap. What's next- Grace Kelly in a Wal-Mart ad?

Gemini Cricket · 09-17-2006, 07:06 PM

Quote:

Originally Posted by wendybeth

What's next- Grace Kelly in a Wal-Mart ad?

*Shudder.*
I just pictured them replacing their smilie face logo with the the late Princess of Monaco's head.

Cadaverous Pallor · 09-20-2006, 03:18 PM

Quote:

Originally Posted by innerSpaceman

And it's gone from he point where those of us who couldn't have cared less about a Sarah Jessica Parker shilling, should get upset by this lack of accord and respect to the dead - in general, as a mark of respect for humanity, in consideration for the feelings of those left behind ... loved ones - or, in the case of Ms. Hepburn, in particular - fans.

It's ghoulishness for commerce sake, and it should - i think - be unsettling to civilized peoples.

Ghoulish? Is it ghoulishness to purchase an Audrey Hepburn film on DVD? Or perhaps AH memoribilia? Or maybe buy some of the original Givenchy fashions she WHORED OUT in Funny Face, the very movie this comes from?

Gemini Cricket · 09-19-2006, 05:56 AM

Dear Brad,

Thank you for your e-mail regarding our Keep It Simple advertising
campaign. We always want to know how our advertising is being received,
and your comments are appreciated.

We have several different campaigns a year, and each one is designed to
target various segments of our consumer base. We regularly evaluate our
ads for effectiveness and reach because we want to make sure our
advertising is appropriate for our customers and our brands. Feedback
like yours is an important part of this process, and we have forwarded
your concerns to the marketing managers who are responsible for these
decisions. We are sure they will be interested to hear your thoughts on
this matter as well.

Again, thanks for bringing your concerns to our attention. We hope you
will continue to let us know how we are doing.

Sincerely,

Walter
Customer Service Consultant
custserv@gap.com

-----------------------

Translation for those of you who don't speak Corporate-ese:

Dear Brad,

Fu ck off. Cary Grant is next, you bastard.

Sincerely,

Walter
Customer Service Consultant
custserv@gap.com

09-17-2006, 12:23 PM	#1
jdramj Trying to sleep Join Date: Jan 2005 Posts: 201	And you wonder why the Gap's sales figures are so bad? Just the pants alone should give you a clue I didn't mind the ad so much, but the ending just cuts off before you see the words, it was not a seemless work of advertising, just a little akwardness.
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09-17-2006, 01:59 PM	#2
BarTopDancer Prepping... Join Date: Jan 2005 Location: Here, there, everywhere Posts: 11,405	Skinny pants are back everywhere. During my pants hunt I accidently tried on a pair of jeans with zippered tapered ankles. All that is missing is slouch socks and black Vans. __________________ Spork is the new MacGyver Postcards From My Edge
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09-17-2006, 03:54 PM	#3
Matterhorn Fan Double Agent Join Date: Jan 2005 Location: Back East Posts: 2,071	Black Vans? Are those coming back? Will Chucks be back too?
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09-17-2006, 04:42 PM	#5
Gemini Cricket ... Join Date: Jan 2005 Posts: 13,244	BTD - Sarah Jessica Parker, Madonna and Missy Elliott all sold out to the Gap while they were alive. Ms. Hepburn had a decision made for her after death. I don't remember her pimpin' anything but her charity work before she died...
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09-17-2006, 05:33 PM	#6
innerSpaceman Kink of Swank Join Date: Jan 2005 Location: Inner Space Posts: 13,075	And it's gone from he point where those of us who couldn't have cared less about a Sarah Jessica Parker shilling, should get upset by this lack of accord and respect to the dead - in general, as a mark of respect for humanity, in consideration for the feelings of those left behind ... loved ones - or, in the case of Ms. Hepburn, in particular - fans. It's ghoulishness for commerce sake, and it should - i think - be unsettling to civilized peoples. imo
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09-17-2006, 05:48 PM	#7
wendybeth Nevermind Join Date: Jan 2005 Posts: 7,847	I think if Audrey gives them permission to use her image to endorse their product, then fine. If she is unable to grant that permission, then they should not be allowed to do so. I imagine they got the authorization from her estate, but if that is true than perhaps her estate managers should be a bit more selective about their choices. Audrey had way more class than the Gap does, and pasting her image on their product does not change the fact that their stuff is crap. What's next- Grace Kelly in a Wal-Mart ad? __________________
	Submit to Quotes

09-19-2006, 05:56 AM	#10
Gemini Cricket ... Join Date: Jan 2005 Posts: 13,244	Dear Brad, Thank you for your e-mail regarding our Keep It Simple advertising campaign. We always want to know how our advertising is being received, and your comments are appreciated. We have several different campaigns a year, and each one is designed to target various segments of our consumer base. We regularly evaluate our ads for effectiveness and reach because we want to make sure our advertising is appropriate for our customers and our brands. Feedback like yours is an important part of this process, and we have forwarded your concerns to the marketing managers who are responsible for these decisions. We are sure they will be interested to hear your thoughts on this matter as well. Again, thanks for bringing your concerns to our attention. We hope you will continue to let us know how we are doing. Sincerely, Walter Customer Service Consultant custserv@gap.com ----------------------- Translation for those of you who don't speak Corporate-ese: Dear Brad, Fu ck off. Cary Grant is next, you bastard. Sincerely, Walter Customer Service Consultant custserv@gap.com
	Submit to Quotes