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View Full Version : White is coming...

blueerica
07-07-2006, 02:53 PM
http://digitalbattle.com/wp-content/uploads/2006/07/white-psp-europe.jpg

Digital Battle discussion (http://digitalbattle.com/2006/07/04/racist-white-psp-ad)

Another gamer blog discussion (
http://blogs.guardian.co.uk/games/archives/2006/07/05/sony_ad_casues_white_riot.html)

What do you guys think about this?

I'm giving it a big WTF were they thinking!?
Motorboat Cruiser
07-07-2006, 03:05 PM
I found that picture to be disturbing enough, without even clicking on the link.

Bad, bad, idea.
Capt Jack
07-07-2006, 03:06 PM
an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days.

creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'.

from a totally objective standpoint...hella marketing
personally....eh. I see more racist things every day, just not usually as part of an international ad campaign.
Motorboat Cruiser
07-07-2006, 03:08 PM
Good point.
Crystal
07-07-2006, 03:23 PM
I found that picture to be disturbing enough, without even clicking on the link.

Bad, bad, idea.

My thoughts exactly...
Capt Jack
07-07-2006, 03:38 PM
the other accompanying ads (http://www.joystiq.com/2006/07/04/ad-critic-sonys-racially-charged-psp-ad/)

Q: still racist or one image taken out of context?
Gemini Cricket
07-07-2006, 03:42 PM
I think this ad was put out there to get noticed. Then Sony, in a couple of weeks, will say 'Oops we're sorry, we'll pull the ad' and then by that time the extra publicity they were looking for will have already reached tons of people they couldn't reach by conventional advertising. It's a ploy.

Me and advertising... we're like this - :crosses fingers:
;)




Edit to add: my comment was already stated better by the Capt... :)
an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days.

creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'.

from a totally objective standpoint...hella marketing
personally....eh. I see more racist things every day, just not usually as part of an international ad campaign.