White is coming...

blueerica · 07-07-2006, 02:53 PM

Digital Battle discussion

Another gamer blog discussion

What do you guys think about this?

I'm giving it a big WTF were they thinking!?

Motorboat Cruiser · 07-07-2006, 03:05 PM

I found that picture to be disturbing enough, without even clicking on the link.

Bad, bad, idea.

Capt Jack · 07-07-2006, 03:06 PM

an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days.

creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'.

from a totally objective standpoint...hella marketing
personally....eh. I see more racist things every day, just not usually as part of an international ad campaign.

Motorboat Cruiser · 07-07-2006, 03:08 PM

Good point.

Crystal · 07-07-2006, 03:23 PM

Quote:

Originally Posted by Motorboat Cruiser

I found that picture to be disturbing enough, without even clicking on the link.

Bad, bad, idea.

My thoughts exactly...

Capt Jack · 07-07-2006, 03:38 PM

the other accompanying ads

Q: still racist or one image taken out of context?

Gemini Cricket · 07-07-2006, 03:42 PM

I think this ad was put out there to get noticed. Then Sony, in a couple of weeks, will say 'Oops we're sorry, we'll pull the ad' and then by that time the extra publicity they were looking for will have already reached tons of people they couldn't reach by conventional advertising. It's a ploy.

Me and advertising... we're like this - :crosses fingers:

Edit to add: my comment was already stated better by the Capt...

Quote:

Originally Posted by Capt Jack

an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days.

creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'.

from a totally objective standpoint...hella marketing
personally....eh. I see more racist things every day, just not usually as part of an international ad campaign.

07-07-2006, 02:53 PM	#1
blueerica Nueve Join Date: Jan 2005 Posts: 6,497	White is coming... Digital Battle discussion Another gamer blog discussion What do you guys think about this? I'm giving it a big WTF were they thinking!? __________________ Tomorrow is the day for you and me
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07-07-2006, 03:05 PM	#2
Motorboat Cruiser Cruiser of Motorboats Join Date: Jan 2005 Location: So Cal Posts: 3,665	I found that picture to be disturbing enough, without even clicking on the link. Bad, bad, idea.
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07-07-2006, 03:06 PM	#3
Capt Jack check your head Join Date: Oct 2005 Posts: 4,174	an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days. creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'. from a totally objective standpoint...hella marketing personally....eh. I see more racist things every day, just not usually as part of an international ad campaign. __________________ a clear conscience is a sure sign of a fuzzy memory
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07-07-2006, 03:08 PM	#4
Motorboat Cruiser Cruiser of Motorboats Join Date: Jan 2005 Location: So Cal Posts: 3,665	Good point.
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07-07-2006, 03:38 PM	#6
Capt Jack check your head Join Date: Oct 2005 Posts: 4,174	the other accompanying ads Q: still racist or one image taken out of context? __________________ a clear conscience is a sure sign of a fuzzy memory
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