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Something about assuming I shop for plumbing in a gay mag as opposed to a plumbing mag bugs me.
I'm not saying it's unwise for advertisers to target gays in gay mags. Obviously there's a market, and many gays seem to "appreciate" those who will deign to advertise directly to them. I personally don't get it.
I want to use the same channels of information and consumerism as everyone else. My advertising doesn't have to be gay, nor does my music, my food, or my pet supplies.
Just my men. That's all I need to be specifically gay.
That's not to say I don't like to see representative gays in ads and movies and tv shows. I also like to see representative people of color, and seniors, and redheads. But showing two boys kissing does not make me want to spend my money in some special way.
Yeah, it makes me happy if some company sponsors a gay event, but it makes me happier if they sponsor some cancer cure event. Capish?
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