Your favorite Gay/Lesbian local publications?

[innerSpaceman]

Something about assuming I shop for plumbing in a gay mag as opposed to a plumbing mag bugs me.

I'm not saying it's unwise for advertisers to target gays in gay mags. Obviously there's a market, and many gays seem to "appreciate" those who will deign to advertise directly to them. I personally don't get it.


I want to use the same channels of information and consumerism as everyone else. My advertising doesn't have to be gay, nor does my music, my food, or my pet supplies.


Just my men. That's all I need to be specifically gay.



That's not to say I don't like to see representative gays in ads and movies and tv shows. I also like to see representative people of color, and seniors, and redheads. But showing two boys kissing does not make me want to spend my money in some special way.

Yeah, it makes me happy if some company sponsors a gay event, but it makes me happier if they sponsor some cancer cure event. Capish?

[Ghoulish Delight]

Originally Posted by innerSpaceman

I want to use the same channels of information and consumerism as everyone else.

But isn't seeing ads in magazines a standard channel of information and consumerism? If I'm reading Rabbit Fancier Monthly and see an ad that has nothing to do with rabbits, I don't think, "Damnit, why are they singling me out?! Why can't they just show me an ad in a NORMAL context?!"

So the only advertising you want to see in gay-themed magazines is specifically gay products? Nothing but anal-sex aids (not AIDS), bouffant wigs, and Volvos? That doesn't make sense to me.

Or are you just talking about product ads that are specifically geared towards 'mos in 'mo magazines. Like gn2dlnd mentioned, isntead of, "Hey, we've got furniture, buy it," an ad that's, "Hey you flaming gay boy, look at this dude's package as he drapes over our furniture!" I can understand how creating specific advertising that they wouldn't run elsewhere because of the gay content would be irksome. But even that I don't really get. Companies tailor their ads to the publication's audience all the time. An ad for the same product is not going to look the same in Wired as it does in Newsweek.