Quote:
Originally Posted by Alex
I'd buy it if it were possible to roll out New Coke for $83 have it out there for only one day and then immediately put things back the way they were.
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I heard a theory that it had to do with a switch from sugar to cheaper corn syrup. When they brought back "Classic" Coca-Cola the change was made and none were the wiser. It may have cost a bajillion dollars start to finish but it saved them a ton of money in the long run, supposedly.