Google adds backgound

[Cadaverous Pallor]

Originally Posted by Alex

I'd buy it if it were possible to roll out New Coke for $83 have it out there for only one day and then immediately put things back the way they were.

I heard a theory that it had to do with a switch from sugar to cheaper corn syrup. When they brought back "Classic" Coca-Cola the change was made and none were the wiser. It may have cost a bajillion dollars start to finish but it saved them a ton of money in the long run, supposedly.

[Moonliner]

Originally Posted by Cadaverous Pallor

I heard a theory that it had to do with a switch from sugar to cheaper corn syrup. When they brought back "Classic" Coca-Cola the change was made and none were the wiser. It may have cost a bajillion dollars start to finish but it saved them a ton of money in the long run, supposedly.

Before launching new coke they held an endless series of taste tests to find out which one people liked better. In general people preferred the taste of new coke.

The only problem was, they never thought to ask how people would feel about dropping original coke altogether while people just assumed this would be an additional type of coke. The stuff hit the fan when Coke announced plans to end sales of original coke altogether. It was a marketing muck up of historic proportions plain and simple.