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Oh, the one time I actually did one of those surveys was for our Honda dealer. They were generally great for us but one time we had an off experience. So I gave less than perfect scores on the survey attempt.
Then Honda corporate hounded me for weeks until I took their call and just would not let me go until they'd hashed it to death. Convinced me to never fill out a customer service survey again.
Plus, seeing the output of various customer feedback tools at work, they definitely can shed light on important issues but mostly they just highlight that a huge portion of the population is stupider than average and average isn't all that bright.
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