Food Advertising vs Reality

Eliza Hodgkins 1812 · 03-25-2008, 12:01 PM

A German website compares pictures of food in advertising to the actual food product.

Some are surprisingly accurate while others are like seeing a model sans make-up and PhotoShop.

Kevy Baby · 03-25-2008, 12:09 PM

Soups seem to have the hardest time.

katiesue · 03-25-2008, 12:25 PM

Hmm I've eaten a few of those.

innerSpaceman · 03-25-2008, 12:27 PM

I've always known about the art of food photography, and how it has to look perfect and delicious ... and alas, often quite different than the actual food.

But recently I found out a client of ours has the odd (never before known to me) profession of fashion food chef.

She's the person who creates the food that's photographed. It's edible stuff, but not created for taste or even for good appearance in a restaurant ... but specifically for good appearance in photographs.

Apparently, it's an art in itself.

I never knew!

Alex · 03-25-2008, 12:33 PM

Quote:

Originally Posted by innerSpaceman

Apparently, it's an art in itself.

I never knew!

There was an article at Slate a couple years ago that went into what is allowed and not for food packaging photography. It was pretty interesting. Bowls of cereal never actually use milk, etc.

But I'm always upset when I have Japanese food that it never looks as plasticy as the window promised.

Eliza Hodgkins 1812 · 03-25-2008, 12:40 PM

Quote:

Originally Posted by innerSpaceman

I never knew!

I knew that there were people who specialized in photographing food, but didn't really think about the people who make a living making the food to be photographed. Ah, the many facets of advertising.

Alex · 03-25-2008, 12:31 PM

Oh no! Those bastards! They lied about the Kaiser spikes! I only bought it because of Kaiser spikes and now my whole day is ruined.

BarTopDancer · 03-25-2008, 01:15 PM

I've found the art of food photography fascinating. I've known about it for years, I forget where I actually learned about it.

With some of those soups, I wonder if they had stirred the soup, would the pieces of meat and veggies have come to the top.

Snowflake · 03-25-2008, 01:20 PM

Makes me glad I consume very little in the way of packaged foodstuffs.

One or two of the tiramisu varieties looked rather good, though.

Ghoulish Delight · 03-25-2008, 01:17 PM

Along the same lines: Is the spoonful of Honey Bunches of Oats on the box a typical spoonful?

03-25-2008, 12:01 PM	#1
Eliza Hodgkins 1812 Sputnik Sweetheart Join Date: Jan 2005 Location: Long Beach Posts: 2,685	Food Advertising vs Reality A German website compares pictures of food in advertising to the actual food product. Some are surprisingly accurate while others are like seeing a model sans make-up and PhotoShop.
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03-25-2008, 12:09 PM	#2
Kevy Baby Chowder Head Join Date: Jan 2005 Location: Yes Posts: 18,500	Soups seem to have the hardest time. __________________ The thing about quotes on the internet is that you cannot verify their validity. - Abraham Lincoln
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03-25-2008, 12:25 PM	#3
katiesue Senior Member Join Date: Apr 2005 Location: San Diego Posts: 4,678	Hmm I've eaten a few of those. __________________ My life is so exciting I can hardly stand it.
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03-25-2008, 12:27 PM	#4
innerSpaceman Kink of Swank Join Date: Jan 2005 Location: Inner Space Posts: 13,075	I've always known about the art of food photography, and how it has to look perfect and delicious ... and alas, often quite different than the actual food. But recently I found out a client of ours has the odd (never before known to me) profession of fashion food chef. She's the person who creates the food that's photographed. It's edible stuff, but not created for taste or even for good appearance in a restaurant ... but specifically for good appearance in photographs. Apparently, it's an art in itself. I never knew!
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03-25-2008, 12:31 PM	#7
Alex . Join Date: Feb 2005 Posts: 13,354	Oh no! Those bastards! They lied about the Kaiser spikes! I only bought it because of Kaiser spikes and now my whole day is ruined.
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03-25-2008, 01:15 PM	#8
BarTopDancer Prepping... Join Date: Jan 2005 Location: Here, there, everywhere Posts: 11,405	I've found the art of food photography fascinating. I've known about it for years, I forget where I actually learned about it. With some of those soups, I wonder if they had stirred the soup, would the pieces of meat and veggies have come to the top. __________________ Spork is the new MacGyver Postcards From My Edge
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03-25-2008, 01:20 PM	#9
Snowflake lost in the fog Join Date: Jul 2005 Location: San Francisco Posts: 7,831	Makes me glad I consume very little in the way of packaged foodstuffs. One or two of the tiramisu varieties looked rather good, though.
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03-25-2008, 01:17 PM	#10
Ghoulish Delight I Floop the Pig Join Date: Jan 2005 Location: Alternative Swankstyle Posts: 19,348	Along the same lines: Is the spoonful of Honey Bunches of Oats on the box a typical spoonful? __________________ 'He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.' -TJ
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