Food Advertising vs Reality

[innerSpaceman]

I've always known about the art of food photography, and how it has to look perfect and delicious ... and alas, often quite different than the actual food.

But recently I found out a client of ours has the odd (never before known to me) profession of fashion food chef.

She's the person who creates the food that's photographed. It's edible stuff, but not created for taste or even for good appearance in a restaurant ... but specifically for good appearance in photographs.

Apparently, it's an art in itself.



I never knew!

[Alex]

Originally Posted by innerSpaceman

Apparently, it's an art in itself.



I never knew!

There was an article at Slate a couple years ago that went into what is allowed and not for food packaging photography. It was pretty interesting. Bowls of cereal never actually use milk, etc.

But I'm always upset when I have Japanese food that it never looks as plasticy as the window promised.

[Eliza Hodgkins 1812]

Originally Posted by innerSpaceman

I never knew!

I knew that there were people who specialized in photographing food, but didn't really think about the people who make a living making the food to be photographed. Ah, the many facets of advertising.