Erica's Wild Coffee Tangent

[BarTopDancer]

Consistency is the key anywhere. Even the best of the best can't be consistent 100% of the time.

My problem with what you keep saying is that having never worked at Starbucks you're going based upon your customer experiences there. Not the training or lack there of that you received. Broad assumptions are being made about what they do and how they do it. We have at least one poster here who works at Starbucks. Perhaps said poster will make an appearance and enlighten us.

If Peets were that much better than Starbucks they would have given them a better run for their money. But the fact is, the consumer is happy with Starbucks, with Peets, with whatever is closest. Maybe they don't have the all-knowing insight to either store to make an informed judgment as to why they should like one company over the other. All they know is they like what they like. If Starbucks was that bad people would gravitate to other choices and they would not be around anymore.

It's like fast food. Take a plain ol McDonalds, Wendy's, Carls and BK burger (just the plain basic burger) and put them side by side. The consumer may have their preference but in the end they are all fast food hamburgers. In the end these are all corporate coffee houses.