Erica's Wild Coffee Tangent

[Alex]

It was once said that Starbucks is not in the business of selling coffee, they're in the business of selling milk.

[alphabassettgrrl]

Originally Posted by Alex

It was once said that Starbucks is not in the business of selling coffee, they're in the business of selling milk.

That's because I can't drink the coffee. Needs to be diluted beyond recognition.

I'm a fru-fru coffee girl. I drink it heavily polluted with milk and sugar. Flavored syrups if they're available. But Starbuck's is just too bitter for me, generally.

[Moonliner]

Amusing aside.....

A friend of mine is in marketing. A few years back he was working with Burger King. While driving around with an executive VP ultra-mucky muck for the company they decided on a whim to hit In-and-out for lunch. The VP had never been to one and thought he should try it given that BK was getting killed anytime an In-and-out opened near them.

When the VP commented how good the burger was my friend inquired why BK, the much larger company, could not make a burger as good or better. In short his reply was that In-and-out really cares about their food. BK on the other hand is really more of a real estate company than a food store.

[Snowflake]

I go to Starbucks because it is the McDonald's of coffee spots, you fall over one every other block. I also go because my boss is addicted and I pick up a drink for her when I am on the way in to the office.

I'm primarily a tea drinker myself, I like the chai latte from Starbucks, but I drink not too many of them, even with non-fat milk, too much sugar for me (see the calorie counts for SB drinks on their site, it's horrifying and as bad as McDonalds burgers in comparison)

I feel SB pretty much burns the beans, but I felt that way about Peets, too (used to be our office coffee many moons ago). I'm not a coffee snob, I drink it rarely, enjoy a good latte or cappuccino every so often. My little stovetop bialetti uses Illy decaf.